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Three in Four Adults Rank Culture First for Job Satisfaction

Glassdoor surveyed professionals from four countries to measure sentiment around mission and culture in the workplace today, along with the level of importance of both. Perhaps the biggest takeaway was that over half (56%) of adults say company culture is more important than salary when it comes to job satisfaction. 

Three in Four Adults Rank Culture Above Salary

“Having a compelling mission, culture and values are critical when it comes to attracting and retaining top talent in a competitive job market — it is what differentiates each and every employer,” said Christian Sutherland-Wong, Glassdoor President and COO. “Across the countries we surveyed, it’s clear that job seekers are seeking more meaningful workplace experiences. Job seekers want to be paid fairly but they too want to work for a company whose values align with their own and whose mission they can fully get behind.”

Key takeaways:

  • More than three-quarters (77%) of adults consider a company’s culture before applying 
  • While the majority of adults place culture above salary when it comes to job satisfaction, millennials in the U.S. are more likely to place culture above salary than those age 45 and older (65% vs. 52%)
  • Nearly two in three (65%) of employees say their company’s culture is one of the main reasons for staying in their job
  • 74% of U.S. employees would look for a job elsewhere if their current company’s culture deteriorates
  • 89% of adults believe it is important for an employer to have a clear mission and purpose
  • 79% would consider a company’s mission before applying for a job there
  • 66% believe people are more motivated and engaged because of the strong company mission where they work
  • 64% say their company’s mission is one of the main reasons they stay in their job

“A common misperception among many employers today is that pay and work-life balance are among the top factors driving employee satisfaction,” said Dr. Andrew Chamberlain, Glassdoor Chief Economist. “We find little support for this notion in Glassdoor data. Instead, employers looking to boost recruiting and retention efforts should prioritize building strong company culture and value systems, amplifying the quality and visibility of their senior leadership teams and offering clear, exciting career opportunities to employees.”

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