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Marketing Operations Specialist

  • Location: Seattle, 98104
  • Job Type:Contract

Posted 6 days ago

Title: Marketing Operations Specialist
Location: Remote
Type: Contract

Our global SaaS client is hiring! 

Job Description: 

The Marketing Operations (MOPs) Specialist will help develop, manage and execute operational processes for the Marketing Department. The MOPs Specialist needs to communicate openly with Marketing and other cross-functional teams and provide consultative and tactical support for campaign execution. This role will serve as a strategic partner with Campaign Management and Channel teams, and all cross-functional stakeholders involved in the approval process, to drive efficiency and ensure campaign readiness and success. Additionally, this role will be responsible for testing and quality assurance methods to ensure all campaigns are set up to support CRM integration, campaign/marketing attribution, lead flow methodologies, and routing/distribution requirements.

The Marketing Operations Specialist has the opportunity to greatly impact the company's marketing efficiency and nimbleness by bringing discipline and operational excellence to our Marketing organization.

Responsibilities:
  • Apply a disciplined approach to the operational setup of Marketing campaigns within the CRM and leverage that across all audiences and channels, globally.
  • Work closely with Audience Owners and other key stakeholders to deliver operational requirements in order to support our response lead flow routing and distribution processes.
  • Provide feedback and recommendations to drive program/campaign success and ensure timely execution.
  • Help maintain and adhere to naming convention best practices that supports the growth of our marketing organization and respective teams.
  • Prior to go-to-market, test and validate that all campaigns are properly configured to support marketing program/campaign objectives.
  • Test and validate that all query string links are properly generated to support the intended attribution parameters (e.g., Campaigns, Partners, Geo, Offer/Asset, etc.).
  • Test and validate landing page forms (back-end) are configured to support intended attribution parameters.
  • Develop expert knowledge of the database and list management protocols, including the review and validation of lead files prior to import into Marketing Automation Platform.

Requirements:
  • Bachelor’s degree in Marketing or related field of study.
  • 2+ years of experience in a Marketing role.
  • 2+ years of hands-on experience building campaigns and working in marketing automation and CRM platforms. Experience in Salesforce and Eloqua (preferred).
  • Data management experience including data import, data cleanup, reconciliation between multiple sales and marketing systems, and management of lead list submissions to ensure data accuracy.
  • Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
  • Excellent written and verbal communication skills.
  • Motivated, self-starter.
  • Must be comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor and a “can do” attitude.