Back to Job Search

Marketing Manager, Prospect Marketing

  • Location: Seattle, 92123
  • Job Type:Contract

Posted 7 days ago

Title: Marketing Manager, Prospect Marketing - Beverage Industry 
Location: Remote
Type: Contract

Exciting SaaS client opportunity!

Job Description: 

Are you an energetic, insightful marketer who has a knack for driving lead generation programs? Do you constantly work with a sense of urgency, have a keen ability to adapt to change, and are as comfortable with analytics as you are with creative? Then we want to talk with you! Our marketing team is looking for a superb marketer to create and execute marketing programs to achieve lead generation goals and build the sales pipeline. If you’re a marketing pro who is strong in messaging, sales enablement, is adaptable and engaging, and who is motivated to make things happen, you’ll love joining this team of fun, talented, and interesting marketers!

Responsibilities:
  • Plan, execute and evaluate marketing programs leveraging a variety of channels in the marketing mix, including email, webinars, advertising, and other programs focused on lead generation and building the sales pipeline.
  • Create and manage integrated marketing campaigns. Develop tactics and content that support a defined marketing program.
  • Deliver timely marketing plans that include success metrics and reports for defined marketing initiatives.
  • Analyze and understand key market segments to develop compelling messaging and marketing offers, as well as provide insights into buyer needs and behavior.
  • Work closely with sales teams on lead conversion, nurture strategies and drive pipeline progression.
  • Work with content and web team to publish content to the Avalara.com website, newsletters, and other outlets as needed.
  • Build extensive knowledge in defined product/solution areas and develop industry, product, and competitive expertise.

Qualifications:

  • Account-based marketing knowledge and experience a huge plus.
  • Excellent grasp of B2B marketing, product marketing, and B2B selling concepts and the sales pipeline.
  • 8+ years B2B marketing experience with focus on SMB space
  • Experience in Beverage / Alcohol industry - highly preferred
  • Bachelor's degree. Degree in business, marketing or communications preferred. MBA a plus.
  • Excellent verbal and written communication skills, with strong writing ability.
  • Experience with CRM automation tools (e.g., SalesForce.com), marketing automation platforms (e.g., Eloqua), and analytic tools (e.g., Tableau) a plus.