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Lead Marketing Consultant

  • Location: San Francisco, 94104
  • Salary: 70.49
  • Job Type:Contract

Posted about 2 months ago

Work with the brightest minds at one of the largest financial institutions in the world. This is long-term contract opportunity that includes a competitive benefit package!

Our client has been around for over 150 years and is continuously innovating in today's digital age. If you want to work for a company that is not only a household name, but also truly cares about satisfying customers' financial needs and helping people succeed financially, apply today.

Position: Lead Marketing Consultant
Location: SAN FRANCISCO, California, 94104
Term: 12 months

Day-to-Day Responsibilities:

  • Lead in development of channel plan that includes designing and executing increasingly complex campaigns within marketing owned channels.
  • Provide channel Subject Matter Expertise (SME) consultation critical to achieving campaign results or success while following process, best practice, and governance.
  • Contribute and recommend solutions to targeting, creative and customer offer fulfillment requirements to major line of businesses by leveraging post launch performance learnings when available.
  • Meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing
  • Translate channel plans of message objective(s) into targeting specifications for downstream deployment. This includes documentation of semi-technical eligibility rules, hands-on creation of the business eligibility rules, QA/QC validation, peer review of the targeting setup within Marketing’s platform Interaction Advisor or Pega Systems.
  • Analyze data, trends and marketing ROI and drives changes across multiple lines of business and/or enterprise-wide regarding customer experience, customer service, business model, processes, product or program development, and advertising campaigns.
  • Enable and adopt digital product and service delivery capabilities that enhance existing campaign support and partner expectations.
  • Seek to improve processes, delivery times, quality of work and team resources and this includes managing communications and expectations with key partners.
  • Build trust and confidence with business partners using digital first, from campaign design and development to deployment and post launch performance insight.
  • Champion one-to-one marketing, customer centricity, machine learning and AI solutions that benefits the customers and enterprise.
  • May mentor and/or supervise other team members.
  • Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact.
  • Act as key participant in complex marketing analysis, customer retention, customer profile, sales and profitability for marketing.
  • Participate and lead complex cross-functional groups to create, edit, and manage digital content for more advanced marketing campaigns, programs or initiatives that enable seamless customer engagement across all digital channels.
  • Make decisions in projecting or forecasting future marketing needs.
  • Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
  • Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables.
  • Manage a team or lead virtual cross functional teams.


Is this a good fit? (Requirements):

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.


Desired Qualifications:

  • 5+ years of proven campaign management experience working with marketing professionals to define targeting strategies that drive results.
  • Experience with Pega System developing Next Best Action or Customer Engagement conversations extremely desirable.
  • Experience leading effective collaboration across a team of project managers focusing on different functional areas for the same project.
  • Ability to turn preliminary or ambiguous information, ideas, or problems into well-defined plans and solutions.
  • Ability to develop and lead implementation of strategic business development initiatives and marketing strategies.
  • Ability to work independently, prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment.
  • Strong time management skills and ability to meet deadlines.
  • Excellent verbal, written, and interpersonal communication skill.
  • Advanced Microsoft Office (Word, Excel, and Outlook) skills.
  • 2+ years’ experience with SalesForce, Tableau, Teradata Structured Query Language (SQL), preferably experience in developing rule-based models, advanced predictive models, and descriptive statistics.
  • BA/BS or equivalent experience.

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.

For hourly W2 contract roles MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options.  Please see MatrixRes.com/Benefits for more information.

For direct hire placement with our clients, benefits would be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.