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Global SEM Manager, Workforce Identity Products

  • Location: San Francisco, 89104
  • Salary: 70.0
  • Job Type:Contract

Posted about 2 months ago

Role: Global SEM Manager, Workforce Identity Products
Location:  Remote
Contract Opportunity

Our client, the global SaaS Identity leader has an outstanding opportunity to join their team!

Job Brief:

The Paid Media Team is looking for a motivated, data-driven marketer to act as the global lead in search engine marketing (SEM) for the Workforce Identity portfolio. The opportunity is massive: we can make any company more productive and more secure as they center their business around technology.  Our products are the foundation that lets them make this transition successfully. This person will have a critical role in activating paid search on Google and Bing to drive quality leads and pipeline for sales globally.


Responsibilities:
  • Lead the planning and activation of Workforce SEM portfolio globally in partnership with paid media team stakeholders to generate pipeline efficiently
  • Deliver concise regular performance reporting, insights (competitive, product-level, market, etc), and recommendations to digital leadership
  • Partner with the digital marketing team on new inbound experiences (chatbot, landing page optimization, etc) to improve conversion rates
  • Partner with the Media Operations lead on global SEM governance, capabilities, and standards (reporting, templates, process, technology etc)
  • Evaluate keyword performance, competitive activity, and other market dynamics to deliver important insights and points of view to leadership
Requirements:
  • 6-8 years managing SEM hands-on in an agency or in-house environment, including a strong knowledge of best practices
  • 3-4 years proven experience in collaborating with clients or stakeholders to roadmap new initiatives, find new opportunities, and report out on performance and insights
  • 3-4 years of experience with A/B testing new search tactics (extensions, KW expansion, audiences, etc) and landing pages
  • A proven desire to continuously test new approaches and tactics to achieve higher performance
  • A proven ability to synthesize performance metrics and trends into concise narratives and recommendations
  • A proven ability to work independently as well as collaboratively in a team setting
  • Familiarity with data visualization tools, marketing automation, CRM, web analytics, and A/B testing a strong plus
  • B2B SaaS experience a strong plus

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.

For hourly W2 contract roles MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options.  Please see MatrixRes.com/Benefits for more information.

For direct hire placement with our clients, benefits would be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.