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Email & SMS Marketer

  • Location: Houston, 77055
  • Salary: 70000.0
  • Job Type:Permanent

Posted about 2 months ago

Title: Email & SMS Marketer  
Location: Houston, Texas
Schedule: M-F (9am-6pm) – hybrid schedule with 2 remote days 

Job Description:
The Email & SMS Marketer is someone who is organized and can create, segment, review, QA, deploy, track, analyze and monitor all email and/or SMS campaigns to increase revenue, foster brand engagement, and decrease unsubscriptions. From using automation tools to writing emails and even interacting one-on-one with audiences through SMS. Plans and schedules our recurring newsletters and auto-triggered emails. Communicates clearly with multiple teams for design, copy and programming to get emails scheduled out on time. Is obsessed with email, meets deadlines, is self-motivated and over-communicates with all teams on email campaigns/projects.

Their efforts will go towards the following KPIs for the eCommerce Team:

  • Revenue growth (SMS and Email channels)
  • Leads: CRT and Unsubs rate
  • Customer Lifetime Value

Responsibilities:

  • Creating and monitoring a wide variety of email and sms marketing campaigns as well as managing all trigger emails.
  • Content writing for email and sms campaigns
  • Ensuring design and layouts of emails are optimized, user and mobile-friendly
  • Proofreading key messaging in and out of email templates
  • Sending graphics requests to designers
  • Compiling and purging email lists
  • Securing email and sms databases for future campaigns
  • Following up on emails
  • Creating SMS campaigns for specific audiences
  • Tracking and analyzing campaign results (email and SMS)
  • Aiding additional digital marketing efforts.

Requirements

  • Have 2+ years of hands-on experience in email/CRM/marketing automation via an n ESP e.g Exponea, Klaviyo, Salesforce Marketing Cloud
  • Interested in learning growth channels beyond email and sms
  • Detail-oriented and autonomous with a proactive mindset
  • Strong analytical skills with the ability to pull simplified insights out of complex data sets
  • Energized by testing fundamentally different approaches
  • Excellent written communication skills
  • Exceptional proofreading and editing skills
  • High level of understanding of marketing messaging.
  • Must be creative, have excellent interpersonal skills, and have the ability to utilize databases for tracking leads.
  • The ability to research, identify, and evaluate digital trends to create better engagements and new opportunities are key skills.
  • Need to be technically proficient with a variety of applications for email, scheduling, analytics, and automation: Bloomreach (preferably), Attentive, Liveclicker, Litmus and Google Analytics

Extras:

  • Experience in Bloomreach/Exponea
  • Basic HTML knowledge
  • Experience testing promotion/offer structures
  • Hands on keyboard experience in channels outside email
  • Experience with other direct-to-consumer business, particularly in the health & wellness vertical

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.

For hourly W2 contract roles MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options.  Please see MatrixRes.com/Benefits for more information.

For direct hire placement with our clients, benefits would be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.