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Digital Marketing Solution Analyst

Posted 2 months ago

Seeking a Digital Marketing Solution Analyst for a direct hire or contract to hire opportunity.                  

Major Function and Scope:

  • Takes initiative to identify and implement process best practices and efficiencies.
  • Looks to understand and improve business process rather than simple lift and shift approaches.
  • Collaborate with development teams to test and verify solutions meet business requirements.
  • This person will need to be strong with Salesforce Marketing Cloud and will help maintaining data integrity and integrations between our websites and SFMC.
  • Partner with Salesforce CRM team to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns.
  • Conducts database management for list building, data hygiene, and data enrichment activities.
  • Lead other strategic Digital Marketing projects that enrich Customer Journeys and User Experience.


Experience and Knowledge Required:

  • Requires a bachelor’s degree or equivalent experience.
  • Requires at least 5 years of prior relevant experience.
  • Experience in supporting end-user requirements gathering and documentation.
  • Expertise in SFMC Journey Builder, Email Studio, Content Builder and Advertising Studio.
  • Hands-On experience with creating and updating data extensions, sending real-time triggered emails.
  • Understanding of CRM concepts and email communication best practices.
  • Good knowledge of AMP Script and JavaScript to support personalization efforts.
  • Familiarity with HTML, CSS, email deliverability.
  • Basic knowledge of SQL queries and API concepts.


Competencies:

  • Strong verbal and written communication skills.
  • Forward-thinking, well-organized and detail-oriented.
  • Able to work in a strong collaborative environment.


 

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.

For hourly W2 contract roles MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options.  Please see MatrixRes.com/Benefits for more information.

For direct hire placement with our clients, benefits would be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.