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Marketing Data Analyst

  • Location: Miami, 76177
  • Salary: 50.0
  • Job Type:Contract

Posted 3 months ago

Very large Supply Chain company is seeking a Marketing Data Analyst for a consulting role, with the potential of conversion to permanent.  This position is 100% remote, so you can live and work anywhere in the U.S.  Travel may be required, up to 5%, just for quarterly meetings.  The Monday-Friday work hours are 9:00 AM - 6:00 PM EST, no overtime is expected.  More of the focus is on finding a Marketing Data Analyst who's good at analytics and interpreting data and putting together insights and a story around the data.

RESPONSIBILITIES
As the Marketing Data Analyst, you'll serve as a key resource in the collection, analysis, and communication of insights derived from large internal and external data sources.   Must be comfortable with the challenges of managing and maintaining large data sets, as well as creating reporting and business insights using the same data and presenting to leadership.  To be successful in this role, the Data Analyst must be able to work across the Marketing group and other parts of the organization to gather and share insights about the business. As the Data Analyst, you will typically work on gathering data from multiple systems and sources, analyzing, packaging and presenting insights from the data, and the creation of marketing audiences.  Will be responsible for both maintaining and building new lead scoring models.  Will also be responsible for creating 360° customer reporting and market analysis.  Additional duties include:

  • Design, build, and deliver customized Dashboards and reports through MS Excel/PowerPoint and/or Power BI to Executive leadership on key strategic initiatives. Fulfills ad hoc reporting requests from management leaders.
  • Develop 360° customer and market analysis across Ryder Business Units that may include customer/market sizing, share, growth, trend analysis and segmentation; developing top target lists for execution in B2B marketing and sales campaigns and analysis of campaign/sales results; and utilizing statistical modeling techniques with in-house and third-party suppliers to refine predictive models for targeting prospects, customer up-sell/cross-sell opportunities, and churn/at-risk segments, among other applications.
  • Build and maintain lead scoring models for multiple product lines.
  • Ensures data accuracy, performing and reporting on periodic audits and data integrity checks.
  • Participate in the acquisition, summarizing, cleaning, validation, connection, and analysis of data stored in various systems, databases, and tools.
  • Maintenance, organization, and supervision of Ryder’s data assets and infrastructure. Functions as a steward of the team’s data resources. Makes recommendations and identifies issues to escalate to the Analytics Sr. Managers.
REQUIRED SKILLS
  • 3 – 5 years working with large data sets, reporting and, analysis.
  • Proficient in writing and developing SQL queries and analyzing data in Excel (lookups, pivots, visualization, conditional logic).
  • Effective written and verbal communication skills, with the ability to interact with all levels of management and across business and IT groups.
  • Good understanding of B2B Marketing concepts, practices, challenges.
  • Comfortable presenting at all levels of the organization.
  • Comfortable presenting at all levels of the organization.
  • Ability to conceive and internally develop concepts and ideas.
  • Excellent analytical, problem solving and collaborative skills.
  • Advanced knowledge of complex query writing using SQL with the ability to join multiple tables, summarizing, grouping, data manipulation, performing analytical functions, etc.

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.

For hourly W2 contract roles MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options.  Please see MatrixRes.com/Benefits for more information.

For direct hire placement with our clients, benefits would be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.