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Customer Marketing Manager, Retention

  • Location: Carpinteria, 73301
  • Salary: $56.67 - $56.67 / hour
  • Job Type:Contract

Posted 5 days ago

Job Title: Customer Marketing Manager, Retention
Contract-to-Hire Opportunity
Location: Remote

Our exciting SaaS client has an outstanding opportunity! 

Position Summary:
We’re looking for a highly-talented Customer Marketing Manager, Retention to join our Customer Marketing team. In this role, you’ll be responsible for developing and implementing the customer retention strategy and engagement activities across the customer lifecycle.  You’ll identify and manage scalable post-sale campaigns and programs designed to drive customer adoption and app marketplace integration installation to support overall retention goals.

As a Customer Marketing Manager, Retention, you’ll partner across marketing, sales, customer success, partner and product teams to deliver innovative ways to support initiatives aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to deliver the right content to the right customer at the right time to improve product adoption/usage, reduce churn, maximize customer value, and increase retention.

This position reports into the Sr. Manager, Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately.

  • Develop, manage and optimize retention programs, including customer communications such as usage nurtures, integration promotion, certification and training webinars to increase usage and support adoption and retention goals
  • Develop a deep understanding of our customers and their behavior to create strategic plans, programs, resources, and content to accelerate product adoption and app marketplace integration installations
  • Collaborate with partner marketing and app marketplace team on the top partner integrations to drive customers on the path to 5+ installed integrations
  • Work closely with product marketing and content providers to build content strategy to educate customers on product usage and adoption
  • Use analytics and customer insights to design and optimize adoption and integration initiatives and touch points that support customer retention, leading to overall customer growth
  • Work closely with the customer marketing and customer campaign team to oversee database of existing customer accounts and align marketing efforts to ensure programs are integrated and operationally feasible, timely and accurate, preventing disjointed, overlapping, or conflicting communications
  • Lead, influence, and collaborate with cross-functional teams to ensure that we consistently delivers a great end-to-end customer experience across all stages, segments, channels and touchpoints within the global customer journey.
  • Be proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations and next steps.

Required Skills:
  • Bachelor’s degree preferred or equivalent work experience required
  • 8+ years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)
  • Experience in the end-to-end design, development and management of global retention marketing programs, strategies and/or processes.
  • An analytic mindset and skills to measure performance with a data-driven approach to decision making
  • A deep understanding of customer segmentation and how various marketing channels compliment each to support successful cross-channel retention campaigns
  • Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness
  • Excellent interpersonal skills, ability to build strong relationships and partner across teams

If this sounds like a fit for you, apply today!

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re a top 15 U.S. IT staffing firm and why our consultants rate us well above the industry average. People come to us for a job, and stay with us because of our top-notch consultant care.

For hourly W2 contract roles, MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options. Please see for more information. For direct hire placement with our clients, benefits will be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.

MATRIX is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.