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Credit Marketing Director

Posted 23 days ago

Our client is seeking a Credit Marketing Director for a 3 month contract opportunity. The Credit Marketing Director manages and provides direction for the development and implementation of Credit marketing plan/programs/billing statements to drive the client's card credit penetration and sales. Serves as a liaison for the Credit Marketing relationship with 3rd party Credit vendor. The Credit Marketing Director reports to the Vice President of Credit Services.

Primary Responsibilities:

  • Develops and implements strategies to increase the client's card credit penetration and sales
  • Works in partnership with our third party credit card provider to drive new accounts
  • Develops and implements strategies to drive gift card sales
  • Partner with our third party credit card vendor on marketing strategies and driving the business
  • Lead omnichannel customer acquisition marketing and retention strategies for retail card partnerships
  • Provide strong daily inspiration, leadership, and management to Credit Marketing team
  • Influence senior leadership on future program opportunities and direction
  • Proactively identify new growth opportunities and work collaboratively with other business functions to optimize go-to-market plans
  • Provide strategic recommendations for, and execute against, how to further engage the customer into higher spend and retention
  • Help advance marketing technology suite to drive better customer engagement

Core Competencies & Accomplishments:

  • Bachelor’s Degree in Business, Marketing, or Finance preferred
  • Minimum 8 years in credit marketing or credit marketing field including cardholder lifecycle marketing
  • Retail industry experience is a plus