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Adobe Analytics Technical Lead

  • Location: San Francisco, 94111
  • Job Type:Contract

Posted over 1 year ago

Adobe Analytics Technical Lead
100% Remote

Role Overview: 

Our top Financial Services and Premier Banking client needs an Analytics Technical Lead to join their Marketing Effectiveness Team (MET). The resource will work under the direction of the Adobe Analytics Product Manager and must have significant experience with a recognized brand as a hands-on technical leader with the Adobe Analytics and/or Adobe Target platforms.

In this role you will support a broad range of stakeholder groups by:

  • Partnering with stakeholders to implement technical solutions that deliver analytics tagging for mobile applications and other products.
  • Helping plan and design new analytics strategies using tag managers and working with other developers to implement related assets (e.g., new landing pages and product pages.)
  • Collaborating with a broad stakeholder group to help architect and maintain an enterprise class analytics infrastructure.
  • Supporting marketing partners by infusing analytics and critical-thinking into large-scale marketing program-based decisions.
  • Collaborating with stakeholders to identify and develop data collection strategies that support reporting of KPIs for online campaigns, e-commerce conversion funnels, and long-term marketing strategies. Emphasis is placed on KPI identification/creation and then tracking the continuous improvement.
  • Fostering a "testing culture" based on data-driven decisions focused on increasing conversion.

Required Experience:

  • 7+ years' experience managing Adobe Analytics within a commerce and/or content publishing environment with a major brand.
  • Hands-on technical experience Adobe Analytics along with market standards analytics tools & platforms like Google Analytics, Adobe Target, Adobe Audience Manager.
  • Currently/actively managing Adobe Launch or being working on migration from DTM to Launch in the last 6 months.

Hands on experience with a majority for the following:

  • Hands on Implementation of Adobe Analytics
  • Road Mapping
  • Configuration Platform Management
  • User Management & Administration
  • Report Suites, Event Tracking & UAT
  • Requirement Development
  • Reporting, Dashboard Development & Training
  • Excellent verbal and written communication skills as well as customer relationship building skills.
  • Adapt to and work effectively with a variety of stakeholders and in challenging situations.
  • Desire to participate in and help build and strengthen a team-oriented environment.
  • Strong adherence to a consistent delivery methodology and associated deliverable generation.

Nice-to-have experience:

  • Advanced knowledge of integrations/interactions with other Adobe Experience Cloud products.
  • Experience in design level documentation of BRD, Technical and architectural diagrams.

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Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re a top 15 U.S. IT staffing firm and why our consultants rate us well above the industry average. People come to us for a job, and stay with us because of our top-notch consultant care.

For hourly W2 contract roles, MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options. Please see https://www.matrixres.com/consultants-overview/benefits-and-payroll for more information. For direct hire placement with our clients, benefits will be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.

Motion Recruitment Partners is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.