Recruitment Marketing Specialist

Long term contract based in Plano, TX for a Recruitment Marketing Specialist. Will set the strategy and execution of a go to market recruitment plan to establish the company as an “employer of choice”, to attract the best and most diverse talent in the Greensboro Winston-Salem, NC area. This role is in a hybrid setup and will also have some limited travel to Greensboro, Winston-Salem, NC.

Responsibilities:

Create and lead the overall recruitment marketing and employer branding strategy.
Identify and implement talent branding initiatives from concept to completion in a timely manner using a variety of media, with a heavy emphasis in digital (LinkedIn, Instagram, You Tube, Glassdoor, indeed, etc.).
Manage ad campaign strategy and execution, including targeting and spend. Evaluate metrics, report on campaign results, determine ROI, make changes as needed based on results, manage related budget.
Partner with the HR and TA teams to align the recruitment marketing plan to target specific, unique success profiles, based on monthly/quarterly hiring plans.
Partner and coordinate with other internal stakeholders (i.e., Corporate Communications, Marketing, DEI, Social Innovation, in-house production agency) to build, share and solicit content that reinforces the company as an employer of choice.
Create culture-focused content, reinforce this value proposition in all recruitment marketing initiatives, ensure content speaks and engages with diverse talent pools.
Build strategic long-term relationships with Greensboro Winston-Salem, NC employer alliances, professional communities, higher education entities, and influencers to help promote the company’s employer brand in the industry.
Educate employees, including executives, on the importance of recruitment marketing, and build awareness of the company’s unique hiring and branding challenges.
Review, redesign and/or implement key sections of sites related to talent messaging.
Ensure consistency in messaging and dynamic use of a multi-channel approach, also identifying potential new, geo specific and relevant channels that can be leverage.

Qualifications:

Bachelor’s degree or higher in Communications, or Marketing focus preferred.
5+ years of employer branding/recruitment marketing experience.
Hands-on/SME experience with social media marketing and SEO/SEM ROI management (LinkedIn, indeed, Facebook, Instagram, YouTube, Google Ads, etc.).
Successful project management with both in house and external creative agencies.
A deep understanding of digital platforms, tools, technologies, and trends, and a passion for innovation.
Knowledge of audience segmentation, ideally candidate segments (e.g., campus recruiting, military/veterans, diversity, etc.).
Strong analytical skills and advanced knowledge of Google Analytics, SEO/SEM.
Able to present to an audience less familiar with employer branding concepts in an impactful way.

Preferred Skills:

Employer branding/recruitment marketing experience with a manufacturing focus.
Experience in developing new recruitment marketing programs, tools, and processes to generate candidate flow, preferably via social media sites (i.e., Sprinklr, etc.).
Video production experience/familiarity.
Graphic design experience, including a proficiency with Adobe Creative Suite.