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Recruitment Marketing Specialist

  • Location: Plano, 75024
  • Salary: $63.53 - $73.53 / hour
  • Job Type:Contract

Posted 8 days ago

Long term contract based in Plano, TX for a Recruitment Marketing Specialist. Will set the strategy and execution of a go to market recruitment plan to establish the company as an “employer of choice”, to attract the best and most diverse talent in the Greensboro Winston-Salem, NC area. This role is in a hybrid setup and will also have some limited travel to Greensboro, Winston-Salem, NC.

Responsibilities:
  • Create and lead the overall recruitment marketing and employer branding strategy.
  • Identify and implement talent branding initiatives from concept to completion in a timely manner using a variety of media, with a heavy emphasis in digital (LinkedIn, Instagram, You Tube, Glassdoor, indeed, etc.).
  • Manage ad campaign strategy and execution, including targeting and spend. Evaluate metrics, report on campaign results, determine ROI, make changes as needed based on results, manage related budget.
  • Partner with the HR and TA teams to align the recruitment marketing plan to target specific, unique success profiles, based on monthly/quarterly hiring plans.
  • Partner and coordinate with other internal stakeholders (i.e., Corporate Communications, Marketing, DEI, Social Innovation, in-house production agency) to build, share and solicit content that reinforces the company as an employer of choice.
  • Create culture-focused content, reinforce this value proposition in all recruitment marketing initiatives, ensure content speaks and engages with diverse talent pools.
  • Build strategic long-term relationships with Greensboro Winston-Salem, NC employer alliances, professional communities, higher education entities, and influencers to help promote the company’s employer brand in the industry.
  • Educate employees, including executives, on the importance of recruitment marketing, and build awareness of the company’s unique hiring and branding challenges.
  • Review, redesign and/or implement key sections of sites related to talent messaging.
  • Ensure consistency in messaging and dynamic use of a multi-channel approach, also identifying potential new, geo specific and relevant channels that can be leverage.

Qualifications:
  • Bachelor’s degree or higher in Communications, or Marketing focus preferred.
  • 5+ years of employer branding/recruitment marketing experience.
  • Hands-on/SME experience with social media marketing and SEO/SEM ROI management (LinkedIn, indeed, Facebook, Instagram, YouTube, Google Ads, etc.).
  • Successful project management with both in house and external creative agencies.
  • A deep understanding of digital platforms, tools, technologies, and trends, and a passion for innovation.
  • Knowledge of audience segmentation, ideally candidate segments (e.g., campus recruiting, military/veterans, diversity, etc.).
  • Strong analytical skills and advanced knowledge of Google Analytics, SEO/SEM.
  • Able to present to an audience less familiar with employer branding concepts in an impactful way.

Preferred Skills:
  • Employer branding/recruitment marketing experience with a manufacturing focus.
  • Experience in developing new recruitment marketing programs, tools, and processes to generate candidate flow, preferably via social media sites (i.e., Sprinklr, etc.).
  • Video production experience/familiarity.
  • Graphic design experience, including a proficiency with Adobe Creative Suite.