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Lead Marketing Consultant

  • Location: San Francisco, 94104
  • Salary: 70.49
  • Job Type:Contract

Posted about 2 months ago

Work with the brightest minds at one of the largest financial institutions in the world. This is long-term contract opportunity that includes a competitive benefit package!

Our client has been around for over 150 years and is continuously innovating in today's digital age. If you want to work for a company that is not only a household name, but also truly cares about satisfying customers' financial needs and helping people succeed financially, apply today.

Position: Lead Marketing Consultant
Location: SAN FRANCISCO, California, 94104
Term: 12 months

Day-to-Day Responsibilities:

  • Lead in development of channel plan that includes designing and executing increasingly complex campaigns within marketing owned channels.
  • Provide channel Subject Matter Expertise (SME) consultation critical to achieving campaign results or success while following process, best practice, and governance.
  • Contribute and recommend solutions to targeting, creative and customer offer fulfillment requirements to major line of businesses by leveraging post launch performance learnings when available.
  • Meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing
  • Translate channel plans of message objective(s) into targeting specifications for downstream deployment. This includes documentation of semi-technical eligibility rules, hands-on creation of the business eligibility rules, QA/QC validation, peer review of the targeting setup within Marketing’s platform Interaction Advisor or Pega Systems.
  • Analyze data, trends and marketing ROI and drives changes across multiple lines of business and/or enterprise-wide regarding customer experience, customer service, business model, processes, product or program development, and advertising campaigns.
  • Enable and adopt digital product and service delivery capabilities that enhance existing campaign support and partner expectations.
  • Seek to improve processes, delivery times, quality of work and team resources and this includes managing communications and expectations with key partners.
  • Build trust and confidence with business partners using digital first, from campaign design and development to deployment and post launch performance insight.
  • Champion one-to-one marketing, customer centricity, machine learning and AI solutions that benefits the customers and enterprise.
  • May mentor and/or supervise other team members.
  • Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact.
  • Act as key participant in complex marketing analysis, customer retention, customer profile, sales and profitability for marketing.
  • Participate and lead complex cross-functional groups to create, edit, and manage digital content for more advanced marketing campaigns, programs or initiatives that enable seamless customer engagement across all digital channels.
  • Make decisions in projecting or forecasting future marketing needs.
  • Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
  • Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables.
  • Manage a team or lead virtual cross functional teams.

Is this a good fit? (Requirements):

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.

Desired Qualifications:

  • 5+ years of proven campaign management experience working with marketing professionals to define targeting strategies that drive results.
  • Experience with Pega System developing Next Best Action or Customer Engagement conversations extremely desirable.
  • Experience leading effective collaboration across a team of project managers focusing on different functional areas for the same project.
  • Ability to turn preliminary or ambiguous information, ideas, or problems into well-defined plans and solutions.
  • Ability to develop and lead implementation of strategic business development initiatives and marketing strategies.
  • Ability to work independently, prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment.
  • Strong time management skills and ability to meet deadlines.
  • Excellent verbal, written, and interpersonal communication skill.
  • Advanced Microsoft Office (Word, Excel, and Outlook) skills.
  • 2+ years’ experience with SalesForce, Tableau, Teradata Structured Query Language (SQL), preferably experience in developing rule-based models, advanced predictive models, and descriptive statistics.
  • BA/BS or equivalent experience.