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Lead Data Analyst-Adobe Analytics

Posted 14 days ago

Seeking a strong Lead Digital Analyst for a contract to hire opportunity with our Financial Services client. 

The person in this role MUST have the following:

  • Strong experience using Adobe Analytics
  • Experience being a leader of people
  • Database query language (SQL, Python, R, etc.)
  • .Data visualization 8+ years of experience
  • Education - Bachelor's Degree
  • Day to day tasks - Provide guidance and assistance to team members, attend project and team meetings, ad hoc analysis

Day-to-Day Responsibilities:

  • Leadership/Management - Lead a team of strong analytical and technical professionals who demonstrate solid business acumen, broad thinking, outcome-orientation and nimble approaches to insight generation. Maintain trusted working relationships with cross-functional peers and leadership while proactively serving the analytical needs of the organization.
  • Digital Analytics Strategy - Acts as the Capability Owner for Adobe Analytics platform, creates a high level roadmap;
  • Defines standards for including analytics for digital capabilities as part of the business requirements process. Collaborates with Products & Capabilities Marketing teams in roadmap and project planning and development to understand. Influence and define the overarching strategy for assigned capabilities and create annual capability development plans.
  • Defines growth strategy for the Digital Analytics organization and strategy and sets forth an executable vision for establishing a deeper Digital Analytics practice across Marketing.
  • Digital Analytics Management & Analysis - Acts as the SME/Capability Owner for Adobe Analytics and partners with outside vendors and internal resources to maintain platform. Collaborates with Capability Managers, Owners, IT and BA's to prioritize the approved work list. Leads analytics capability demos to key stakeholders to gain approval for a successful implementation and delivery of the capability. Manages standards for digital analytics reporting, creates and publishes KPI dashboards, along with guides on how to interpret data.
  • Develops detailed analytics (business & technology) requirements, feature definitions and implementation plans for Marketing Products & Capabilities. With a data driven mindset, influences the development of the user experience for Marketing Products & Capabilities including feature/functionality, interface design, and UX. Provides support in solving business problems and/or escalated production support issues. Partners with resources across legal, risk, compliance, InfoSec, and various business units to ensure adherence to regulatory requirements.
  • Analytics Innovation - Conducts market research and analysis of Digital Analytics features and technologies, participates in the creation of business cases and presentations for key internal stakeholders, participates in the product development process, and performs business testing during technical implementations.

Minimum Qualifications:

  • Degree Required: Bachelors Degree
  • Area of Study: Analytics, Decision Science, Mathematics
  • Years of Work Experience Required: Five or more years
  • Type / focus of work experience required: Digital analytics reporting tools (Google Analytics, Adobe Analytics), strong understanding on the Internet, online shopping, web design/layout and navigation, advanced excel skills

Preferred Experience:

  • Degree Preferred: Masters Degree
  • Area of Study: Analytics, Decision Science, Mathematics
  • Years of Work Experience Preferred: Eight or more years with 1-2 years supervisory experience
  • Type / focus of work experience preferred: Digital analytics, Retail, and/or ecommerce

Knowledge, Skills and Abilities (eg) REQUIRED

  • Digital Analytics
  • Cross-functional projects
  • Presentation
  • Negotiation
  • Project management
  • Product management
  • Marketing
  • Migration strategies