Accountabilities:
- Work collaboratively with developers and other designers to build scalable solutions to improve the user experience
- Develop user flow, wireframes, mockups and prototypes to effectively communicate interaction and design ideas
- Communicate high-level design strategies and detailed interaction behaviors
- Design landing pages and site interactions to segment users, effectively convey product benefits and drive higher conversions
- Design, conceptualize, and create customer-centric experiences across Direct Energys entire product lifecycle
- Work closely with lean, cross-functional Agile teams
- Create lasting, effective partnerships with our engineering, product, and business teams to find elegant and practical solutions to address design challenges
- Rapidly produce concepts and prototypes for POC opportunities
- Facilitate effective design, test concepts, and conduct quantitative and/or qualitative research with users, such as usability studies, interviews, & surveys.
- Remain up to date on best practices, trends and patterns in modern UX design.
- In project meetings, design sessions, or other relevant contexts, champion the needs of the user, focusing on a human-centered design philosophy.
- Improve the user experience and iterate upon it in accordance with user-testing feedback
- Balance between business requirements and user needs.
- Employ existing UX patterns & defined conventions and standards.
- Incorporate user feedback, design best practices, and business understanding into effective designs.
- Engage in iterative design processes and agile development methodologies.
- Produce design assets from low fidelity concepts through to high fidelity wireframes that can be brought to life by the Digital Development teams.
Competencies:
- Demonstrated ability to define innovative approaches to complex design problems
- Solid understanding of user-centered design principles
- Highly developed presentation skills and ability to tell data stories.
- Ability to translate audience, technology and other key product requirements into effective UI design solutions
- A solid grasp of user-centered design (UCD), planning and conducting user research, user testing, A/B testing, rapid prototyping, usability and accessibility concerns.
- Fluency with industry-standard design tools such as InVision, UXPin, Axure, AdobeXD, Sketch, Balsamiq, Keynote, etc.
- Process driven, strong interaction design skills, careful attention to detail
- Ability to communicate effectively and persuasively with a wide variety of internal and external parties
- Experience documenting interaction details, visual design specifications, and QA of implemented product
- Expert knowledge of HTML and CSS
- Prototyping skills