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Senior Marketing Manager

  • Location: Broad Ripple, 02895
  • Salary: 60.83
  • Job Type:Contract

Posted about 1 month ago

Interested in getting into the high-in-demand healthcare field? Check out this opportunity!
 
Position: Senior Marketing Manager
Location: Remote
Hourly Rate: $60.83/hr.
Term: 4 Months Contract 

Day-to-Day Responsibilities:
  • Help to stand up and manage key aspects (strategy, execution, process development, storytelling) of the cross-functional and cross-enterprise owned asset monetization program.
  • Connect assets, especially website and digital, through an enterprise cross-sell/up-sell program to drive digital revenue.
  • Define and implement near-term specific marketing use cases and opportunities; execute on and optimize programs focused on retail that span throughout the organization.
  • Partner with and influence digital, business units, marketing strategists, analytics and MarTech for targeting and placement identification.
  • Execute on and project manage use cases: targeting, zones/placements, creative messaging and landing page adjustments, campaign setup and programming, measurement, tagging, legal reviews, etc. in collaboration with digital, legal, privacy, analytics, creative and multiple marketing teams
  • Ensure proper measurement plan for each program, to enhance and optimize program KPIs.
  • Partner on reporting, insights, and recommendations
  • Helps to develop and storytell our strategy, story, and executions across the enterprise.
  • Provides inputs into program tactic methodology, business case, KPIs, measurement, and roadmap.
  • Helps create and implement cross-enterprise governance structure and processes, including new way of working cross-functionally utilizing agile framework.
  • Manage key messages on the page throughout the year – partnering with enterprise business unit leaders and delivering on consumer needs.
  • Manage marketing tiles in authenticated journeys.
  • Help lead navigation updates to represent enterprise offerings, including negotiating and navigating stakeholder asks.

Is it a good fit? (Requirements):
  • 7+ years of experience of the following:
    • Website ownership/management
    • E-commerce
    • Digitally-focused customer role
    • Digital customer journeys/how they shop and navigate websites
    • Setting up business rules for managing websites where different business units may have competing priorities
  • Bachelor’s degree in Business, Marketing or related field required 
  • MBA preferred
  • Life cycle marketing and/or CRM experience
  • Customer journey creation, development, and management
  • Creative marketing evaluation skills
  • Strategic development
  • Campaign execution skills
  • Storytelling skills for executive audiences, translated into slides
  • Analytical skills/metrics evaluation; ability to interpret data to create insights and optimization recommendations
  • Big company experience that includes working cross-enterprise and cross-functionally
  • Strong foundation of business, retailer, and consumer understanding
  • Working knowledge of marketing technology
  • Self-starter, go-getter, high-capacity individual
  • Able to operate in ambiguous environment
  • Excellent communication skills (written, verbal, slide writing)
  • Detail-oriented individual
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
  • Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously
  • Strong PC knowledge including Microsoft Word, Excel, and PowerPoint

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer and provides reasonable accommodations for qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual with a disability, you may request a reasonable accommodation under the American Disability Act (ADA) by emailing MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.