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Senior Marketing Analytics Strategist

  • Location: San Francisco, 94111
  • Job Type:Contract

Posted 19 days ago

Senior Marketing Analytics Strategist
100% Remote

Role Overview: 

Our top Financial Services and Premier Banking client needs a Senior Marketing Analytics Strategist consultant for their Marketing Effectiveness Team (MET). Will be responsible for optimizing Marketing Analytics to help enable and manage growth, leverage resources, and mitigate firm operations. 

Are you passionate and a result-driven Marketing Analyst? Then our Senior Marketing Analytics Strategist may be the role for you. You would be responsible for creating a well-designed marketing analytics strategy with the goal to help our marketing team make smarter and more informed business decisions to drive growth for the firm.

Your work will include, but not be limited to:

  • Help build a sophisticated marketing analytics function, establishing a framework for the delivery of marketing insights and results reporting.
  • Serve in a consultative role to develop strategies to improve the effectiveness of marketing plans.
  • Management and optimization of marketing tools including Adobe Analytics, Optimizely, Adobe Target, Sitecore, Marketo, Tealium, and Google Marketing Platform.
  • Design and recommend appropriate analytic methodology, approach, and KPIs.
  • Oversee the analysis and interpretation of program performance and ensure delivery of recommendations and actionable insights.
  • Quantify the impact of marketing on sales through utilizing marketing mix modeling, attribution and custom analytics.
  • Implement, train and promote analytics best practices and a cohesive, standardized approach.
  • Report on and analyze the performance of digital marketing activities across channels and by campaign and assess against goals (ROI and KPIs) and ensure strategic decisions are data driven.
  • Leverage curated data for advanced analysis to better understand our marketing opportunities, as well as the impact of our marketing investments; recommend website and campaign optimizations.
  • Identify innovative ways for measuring and improving audience engagement.
  • Utilize predictive analytics to assess opportunities and effectiveness.
  • Translate results into meaningful solutions to enhance decision making.
  • Design, run, and analyze experiments to answer targeted questions supporting a test and learn environment.
  • Work with teams to ensure necessary tagging and data infrastructure.
  • Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking.
  • Conduct competitive research and analyze benchmarking data.
  • Create reports for leadership and communicate results through email and presentations.

Role Requirements:

  • 7+ years’ work experience as a Senior Marketing Analyst or Strategist role.
  • Hands on experience and expertise with SQL, Adobe Analytics, Optimizely, Adobe Target, Sitecore, Marketo, Snowflake, Tealium, and Google Marketing Platform.
  • Hands-on experience with data gathering, marketing attribution model building, and cross-validation.
  • B.S. or B.A. in Marketing or relevant field.

 

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.