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Project Manager – Digital Marketing

  • Location: New York, 10013
  • Job Type:Contract

Posted 24 days ago

Grow your career as a Project Manager – Digital Marketing with an innovative global bank in New York, NY. Long-term contract with excellent growth potential. Will be required to work onsite 2-3 days per week. Will play a critical role to help define and drive the effectiveness of customer communications across the company’s Consumer Organization. Will span the customer lifecycle for both Credit Cards and Retail Bank - it will support the Rewards, Loyalty and Retention as well as the Know Your Customer Domain partners to design communication strategy for key functionality builds and launch dependencies. Will work across multiples teams and stakeholders to identify, understand, map out, and analyze how customers interact with the company through different channels during this key customer journey. Will play a key role in managing the requests coming in to the Servicing Communications channel, providing oversight, guidance, and recommendations based on business objectives and priorities to effectively plan, schedule and execute with delivery and technical teams, while keeping track of all projects in the current pipeline and their status. Will spearhead efforts around channel metrics and reporting, helping to create a more meaningful, data-driven approach to how we look at and assess the success/value of our communications.
 
Responsibilities:
  • Partner with other Servicing Communications Domain Partners, Business Owners, Delivery teams, and Legal/Compliance to ensure a seamless experience for customers and reduce company’s exposure to operational and reputational risk by developing a best-in-class servicing experience across all customer communication touch-points and channels.
  • Develop maps to document experiential and communication path elements in branch, customer service and digital experience channels.
  • Rationalize, develop, edit copy for customer communications based on customer and business needs, and customer data/insights obtained through cross channel exploration. You will have:
  • An eye for customer experience and copywriting - ensure the right message hierarchy, tone, language, and user experience in order to make it easy, interesting, and appealing for our customers to get the information they need.
  • An understanding of the principles and guidelines for Servicing Communications and brand work. Ensure communications threaded across touch points (online assets, letters, emails, SMS, etc.) while executing flawlessly.
  • Work cross functionally to understand assigned domains priorities and ensure adherence to the channel processes to effectively prioritize work.
  • Collaborate with steering committees, service delivery, and technology partners to document, prioritize, and communicate needs of the requestors.
  • Lead efforts to productionalize a robust data management tool within the team to better assist with measuring/reporting KPIs for the channel and specific communications.
  • Be the main point of contact for the analytical team who is preparing monthly data pulls, and lead cross functional investigations into customer behaviors/attitudes that may be drivers of undesirable metrics.
  • Manage, track, and report status on servicing communications projects across various stages of completion, including highlighting any risks or potential obstacles in meeting stated deadlines.
  • Ensure impeccable adherence to Control/Compliance policies and procedures throughout the creative development process.
 
Qualifications:
  • 6-8 years in Customer Experience, Communications, Marketing Strategy, preferably at the company, with an understanding of the company’s lines of business, processes, products, and how to get things done in a highly matrixed organization.
  • Knowledge of digital customer experience and best practices across desktop and mobile platforms.
  • Deep project management skills, comfortable working within a defined process, able to juggle multiple projects and deadlines simultaneously.
  • Strong data execution skills, including spreadsheets, pivot tables, data manipulation, with an understanding of file/platform/data usage and creation at large, matrixed companies.
  • Able to distill large amounts of data into actionable insights and the ability to explain that process in a single, coherent story.
  • Sharp customer-centric focus and past achievement in applying a customer mindset to shape solutions and approach to realize business objectives and financial goals.
  • Proven ability to understand the larger landscape while able to delve into the details to be able are connect the dots both organizationally and for customers.
  • Excellent storytelling, PowerPoint, writing and presentation skills.
 
About our client
 
Our client stands as one of the worlds most renowned global banks and trusted brand with over 200 years of continuously evolving financial services. Its teams provide unique insights to more than 200 million clients and enable progress all over the world. While growing your career, you will work alongside some of the smartest minds in the industry who are excited to share their knowledge and to learn from you.

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer and provides reasonable accommodations for qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual with a disability, you may request a reasonable accommodation under the American Disability Act (ADA) by emailing MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.