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Paid Media Marketing Program Manager

  • Location: Durham, 27707
  • Job Type:Contract

Posted 25 days ago

Our Healthcare Insurance client is seeking a Paid Media Marketing Program Manager to join their team for a contract role!

Our client has more than 5,000 employees and is the number 1 health insurer in the state of North Carolina serving more than 3.89 million customers. Health care is changing, and our client is leading the way by provide innovative solutions that simplify the health care system, improve efficiency and outcomes, and help rein in costs. Our client is a not-for-profit with headquarters in Durham, NC.

Position: Paid Media Marketing Program Manager
Location: 100% remote 
Duration: 6 months + extensions

Day-to-Day Responsibilities: The Paid Media Program Manager will work closely with the Paid Media team and cross-functional teams to develop, manage and measure paid media campaigns as part of integrated campaigns that support enterprise goals, business objectives and drive growth. Paid media channels include but are not limited to Digital, Social Media, Traditional Media, out-of-home advertising, etc. Program Manager will work with the media agency of record to provide strategic paid media recommendations and execute paid media for assigned campaigns and/or paid media channels. Program Manager will also partner with internal teams and the paid media agency to implement tracking, gather and analyze data, report out paid media performance, and identify future optimization opportunities as part of overall campaign performance read-out. Key aspects to this role include the ability to develop relationships with the team and agency/media buyer, placing digial social media and developing a paid media strategy.

General Responsibilities:

  • Responsible for paid media strategy and execution (including audience targeting) for assigned marketing campaigns and/or paid media channels, whether managing directly or via the paid media agency of record.
  • Collaborates with cross-functional teams (including Marketing Strategy, Marketing Operations and Marketing Analytics) to identify and implement tracking, gather and analyze key performance metrics, and provide insights and recommendations for ongoing optimization.
  • Works with stakeholders to identify, recommend and implement paid media optimization opportunities.
  • Gathers and shares paid media best practices and learnings from assigned campaigns and/or paid media channels to Marketing Strategy, Marketing Operations, Creative Strategy, and other relevant teams.
  • Serve as a paid media subject matter expert within organization for assigned campaigns and/or paid media channels.
  • Manages invoicing and budget forecasting with paid media agency of record and Marketing Strategy / Business Owners for assigned campaigns or paid media channels.

Requirements:

  • Experience placing digital/social media (Facebook, Twitter, LinkedIn, etc.) directly, not just through agency/buyer
  • Experience working with Media Buyer/agency
  • 2 + years experience in the field
  • Experience building out a Paid media strategy, not just following an established strategy
 


 

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer and provides reasonable accommodations for qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual with a disability, you may request a reasonable accommodation under the American Disability Act (ADA) by emailing MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.