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Search Marketing Specialist

  • Location: Parsippany, 07054
  • Job Type:Contract

Posted 24 days ago

Come work for one of the largest insurance companies in the U.S. and help people and businesses become smarter and better prepared to protect the things that matter most to them.
 
Position: Mail Insert Operator (Remote)
Location: Parsippany, NJ 7054 - Remote
Term:  12 months
 
Day-to-Day Responsibilities:
  • Manage and optimize paid search campaigns across multiple search engines. (Google, Bing, etc.)
  • Perform day-to-day paid search campaign activities including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
  • Key partner for internal departments, and third-party providers to spearhead collaboration, facilitate discussions, planning, and project management.
  • Contribute to the development and execution of market strategies for Paid Search campaigns, including developing test plans and risk/benefit analysis.
  • Perform daily responsibilities associated with performance across Google AdWords, Bing, and other search platforms.
  • Partner with internal and external analytics team to generate and analyze data and metrics across search plans to develop data driven plan optimization recommendation.
  • Partner with in-house Social and Display team to identify opportunities to drive incremental business volume. (i.e. Display network placement lists on AdWords and through other contextual
    advertising platforms)
  • Provide creative copy suggestions and graphical ad templates.
  • Active monitoring and sharing of industry news and digital marketing trends with cross-functional marketing team.
 
Is this a good fit? (Requirements):
  • Bachelor’s degree in Marketing or related field.
  • 2-5 years of digital expertise with a focus on paid search. (SEM)
  • Understanding of how paid search interacts with mobile, display, retargeting, audience segmenting, social, etc.
  • Prior experience and fluent understanding of SA360, Google AdWords, Microsoft Ads platform and Google Campaign Manager.
  • Strong Microsoft Excel skills: Pivot Tables, Vlookups, Chart building, etc.
  • Comprehensive data analysis and problem-solving skills, ability to think strategically and make sound optimization recommendations based on data.

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer and provides reasonable accommodations for qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual with a disability, you may request a reasonable accommodation under the American Disability Act (ADA) by emailing MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.