Interested in getting into the high-in-demand healthcare field? Check out this opportunity!

Position: Marketing Manager
Location: Remote
Hourly Rate: $60.82/hr.
Term: 3 Months Contract

Day-to-Day Responsibilities:

Help to stand up and manage key aspects (strategy, execution, process development, storytelling) of the cross-functional and cross-enterprise owned asset monetization program (Connect assets, especially website and digital, through an enterprise cross-sell/up-sell program to drive digital revenue)
Define and implement near-term specific marketing use cases and opportunities; execute on and optimize programs focused on Retail that span throughout the organization:
Partner with and influence digital, business units, marketing strategists, analytics and MarTech for targeting and placement identification
Execute on and project manage use cases: targeting, zones/placements, creative messaging and landing page adjustments, campaign setup and programming, measurement, tagging, legal reviews, etc. in collaboration with digital, legal, privacy, analytics, creative and multiple marketing teams
Ensure proper measurement plan for each program, to enhance and optimize program KPIs. Partner on reporting, insights, and recommendations
Helps to develop and story tell our strategy, story, and executions across the enterprise
Provides inputs into program tactic methodology, business case, KPIs, measurement, and roadmap
Helps create and implement cross-enterprise governance structure and processes, including new way of working cross-functionally utilizing agile framework
Manage key messages on the page throughout the year – partnering with enterprise business unit leaders and delivering on consumer needs.
To include managing marketing tiles in authenticated journeys.
Help lead navigation updates to represent enterprise offerings, including negotiating and navigating stakeholder asks.

Is it a good fit? (Requirements):

Bachelor’s degree in Business, Marketing or related field required
MBA preferred
This role must blend digital and marketing experience, to include 7+ years of the following:
- Website ownership/management
- E-commerce
- Digitally-focused customer role
- Digital customer journeys/how they shop and navigate websites
- Setting up business rules for managing websites where different business units may have competing priorities
- Lifecycle marketing and/or CRM experience
- Customer journey creation, development, and management
- Creative marketing evaluation skills
- Strategic development
- Campaign executional skills
- Storytelling skills for executive audiences, translated into slides
- Analytical skills/metrics evaluation; ability to interpret data to create insights and optimization recommendations
- Big company experience that includes working cross-enterprise and cross-functionally
- Strong foundation of business, retailer, and consumer understanding
Working knowledge of marketing technology
Self-starter, go-getter, high-capacity individual
Able to operate in ambiguous environment
Excellent communication skills (written, verbal, slide writing)
Detail-oriented individual
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously
Strong PC knowledge including Microsoft Word, Excel, and PowerPoint