Location: Remote
Hourly Rate: $60.82/hr.
Term: 3 Months Contract
Day-to-Day Responsibilities:
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Help to stand up and manage key aspects (strategy, execution, process development, storytelling) of the cross-functional and cross-enterprise owned asset monetization program (Connect assets, especially website and digital, through an enterprise cross-sell/up-sell program to drive digital revenue)
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Define and implement near-term specific marketing use cases and opportunities; execute on and optimize programs focused on Retail that span throughout the organization:
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Partner with and influence digital, business units, marketing strategists, analytics and MarTech for targeting and placement identification
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Execute on and project manage use cases: targeting, zones/placements, creative messaging and landing page adjustments, campaign setup and programming, measurement, tagging, legal reviews, etc. in collaboration with digital, legal, privacy, analytics, creative and multiple marketing teams
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Ensure proper measurement plan for each program, to enhance and optimize program KPIs. Partner on reporting, insights, and recommendations
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Helps to develop and story tell our strategy, story, and executions across the enterprise
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Provides inputs into program tactic methodology, business case, KPIs, measurement, and roadmap
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Helps create and implement cross-enterprise governance structure and processes, including new way of working cross-functionally utilizing agile framework
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Manage key messages on the page throughout the year – partnering with enterprise business unit leaders and delivering on consumer needs.
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To include managing marketing tiles in authenticated journeys.
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Help lead navigation updates to represent enterprise offerings, including negotiating and navigating stakeholder asks.
Is it a good fit? (Requirements):
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Bachelor’s degree in Business, Marketing or related field required
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MBA preferred
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This role must blend digital and marketing experience, to include 7+ years of the following:
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Website ownership/management
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E-commerce
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Digitally-focused customer role
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Digital customer journeys/how they shop and navigate websites
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Setting up business rules for managing websites where different business units may have competing priorities
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Lifecycle marketing and/or CRM experience
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Customer journey creation, development, and management
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Creative marketing evaluation skills
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Strategic development
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Campaign executional skills
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Storytelling skills for executive audiences, translated into slides
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Analytical skills/metrics evaluation; ability to interpret data to create insights and optimization recommendations
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Big company experience that includes working cross-enterprise and cross-functionally
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Strong foundation of business, retailer, and consumer understanding
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Working knowledge of marketing technology
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Self-starter, go-getter, high-capacity individual
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Able to operate in ambiguous environment
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Excellent communication skills (written, verbal, slide writing)
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Detail-oriented individual
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Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
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Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously
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Strong PC knowledge including Microsoft Word, Excel, and PowerPoint