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Marketing Data Analyst

  • Location: Raleigh, 27601
  • Job Type:Contract

Posted 14 days ago

Our client, a leading software company headquartered in Raleigh, NC is in search of a Marketing Data Analyst to join their growing team.  If analyzing marketing data looking at trends for effectiveness of new product marketing initiatives is of interest to you, please apply.

Details; 
Duration: 12 months- contract to hire
Location: 100% remote, some travel possible as the year goes on.
Key Skills: Data Analysis, Google Suite (Spreadsheets, Slides, Docs), Adobe Analytics, Google Analytics.

Description:
 In this role, you will be responsible for creating and updating content, implementing tactics, and measuring the total impact for several customer adoption programs. In this role, you are expected to work cross-functionally and globally with numerous teams, including Product Management, Product Marketing, Technical Marketing, Partner Management, Field Marketing, Channel Marketing, Engineering, Sales, and Services. You will conduct and utilize research, help create go-to-market strategies, and develop content to support demand generation, customer life cycle marketing, and to enable field sales and client channel partners. While you are not expected to be deeply technical, you are expected to articulate product and solution benefits in a way that resonates with both technical users and IT decision makers. 

 

Primary job responsibilities

  • Measure the effectiveness of adoption programs by synthesizing scheduled campaign performance reports and product activation data with more granular information available through Adobe Analytics and other sources.
  • Maintain daily report spreadsheets leveraged by regional marketing and other teams, and adapt as necessary. Build monthly reports from thee metrics and socialize to team members and executive stakeholders.
  • Create effective marketing assets and content, including presentations, case studies, solution briefs, web content, data sheets, and sales kits that can be used globally
  • Collaborate with partner business units and corporate marketing to ensure that assets are current, optimized, and impacting target business outcomes
  • Help develop and deliver enablement and training activities for Sales, Presales, and Professional Services teams and partners
  • Collaborate with other product teams to create multi-product and solution marketing materials that address customer use cases and issues
  • Routinely update internal partners on program efforts and metrics

 

  • Required skills
  • 5+ years of software industry experience, preferably within an area of infrastructure software, e.g., operating systems (preferably Linux), virtualization, cloud, or systems management
  • 2+ years of product marketing experience
  • Record of success in a global, fast-paced technical environment
  • Bachelor’s degree in marketing, engineering, computer science, or a related area
  • Ability to develop proof points around turning messaging and positioning into high value assets
  • Excellent written and verbal communication and presentation skills
  • Ability and experience working in an inspirational, persuasion guided, cross-functional environment
  • Ability to meet deadlines and handle multiple tasks at once in a highly complex environment
  • Ability to communicate the technical value proposition for our offerings and promote our solutions internally and externally

 

The following are considered a plus:

  • Experience marketing enterprise software and cloud-based applications
  • Demonstrated ability to collaborate and enable joint success with peers
  • Domain knowledge and experience with open source projects
  • Ability to balance high-level strategy with tactical delivery
  • Hands on experience with Google Docs, Sheets, and Slides as well as familiarity with Adobe Analytics, HotJar, or other web analytics.

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.