Back to Job Search

Marketing Data Analyst

  • Location: San Francisco, California, 94111
  • Job Type:Contract

Posted 25 days ago

Title: Marketing Data Analyst

Location: San Francisco, CA

Type: Contract

 

Description

Essential Functions:

  • Provide ongoing analytical reporting and build dashboards for daily campaign optimization
  • Develop trigger/alerts threshold insights for marketing operation
  • Modify and improve daily marketing model data pipeline
  • Apply conversion model calculation for untrackable traffic sources
  • Create channel level marketing reporting to enable data driven business decisions
  • Support forecasting efforts of all marketing functions including traditional marketing, e-commerce, digital marketing, sales, distribution, loyalty, and third-party partnerships
  • Troubleshooting data issues

Requirements:

Skills and Experience

  • Strong verbal and written communication skills
  • Experience analysing Digital Marketing performance for channels like Google Ads, Facebook Ads, Apple Search Ads, Bing Ads etc.
  • Experience with Google Analytics, segmentation by channel, conversion types, audiences, devices etc., and the ability to create custom ad-hoc GA reports.
  • Expert-level spreadsheet (Excel and/or GSheets) user with knowledge of pivot tables, vlookups, slicers, and other advanced functions.
  • Expert-level knowledge of data visualisation tools like Tableau or Looker The ability to mine data from large datasets (think millions of rows of data) across various platforms/data sources, glean insights from this data and present the most important insights in a succinct manner.
  • LTV modeling experience for long lifecycle products will be an added advantage.

Qualifications

  • 2+ years of experience
  • Strong analytical and critical thinking
  • Demonstrate our core cultural values: clear communication, positive energy, continuous learning, and efficient execution.
  • Previous experience in marketing science and analytics
  • Understanding of statistical concepts and experience in applying them.
  • Experience in data analyses using SQL. Experience with Looker.
  • BA / BS degree or equivalent practical experience