Location: Remote
Type: Contract
Job Description:
Our client is seeking a world-class marketing professional to join our Demand Generation team. This person will work directly with our Marketing Operations team, Acquisition team and other cross-functional leaders to build and execute top of the funnel marketing programs intended to activate leads, and drive awareness and interest in our client. The ideal candidate is data-driven, creative, and comfortable contributing to strategy as well as owning execution in this area.
Responsibilities:
- Tracking, measuring, and reporting on all nurture activity and KPIs
- Leveraging cross-functional collaboration tactics to drive improvements to processes and optimize program performance
- Expertly communicating, organizing and leading cross-functional activation projects
- Creating new re-activation programs with the objective to activate unengaged leads, and reduce the length of time between lifecycle stages
- Showing competency in all areas of marketing including strategy, planning, thought leadership, nurturing and demand generation campaigns
- Leveraging your experience working with personas, thinking from a segment-first perspective, and incorporating personalization into campaigns
- With various channel distribution tactics and with integrated campaigns strategy
- Applying all digital and offline channels strategy to our nurture marketing strategy
- Extracting analytic insights to optimize nurture results via SFDC and Tableau reporting
- 5-7 years of experience with marketing campaigns, marketing nurtures, or automating lead programs
- 3+ year of experience with data and analytics
- Familiarity with marketing communication strategies to nurture and engage leads at the top of the funnel
- Excellent project management, and experience leading cross functional teams via expert communication
- An independent self-starter who enjoys working in a fast-paced environment
- A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
- Experience with Marketo, Salesforce, Outreach, Tableau or similar required
- Asana is a plus