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Marketing Activations Manager

  • Location: San Francisco, California, 94111
  • Job Type:Contract

Posted about 1 month ago

Title: Activations Marketing Manager
Location: Remote
Type: Contract

Job Description: 
Our client is seeking a world-class marketing professional to join our Demand Generation team. This person will work directly with our Marketing Operations team, Acquisition team and other cross-functional leaders to build and execute top of the funnel marketing programs intended to activate leads, and drive awareness and interest in our client. The ideal candidate is data-driven, creative, and comfortable contributing to strategy as well as owning execution in this area.

Responsibilities:
  • Tracking, measuring, and reporting on all nurture activity and KPIs
  • Leveraging cross-functional collaboration tactics to drive improvements to processes and optimize program performance
  • Expertly communicating, organizing and leading cross-functional activation projects
  • Creating new re-activation programs with the objective to activate unengaged leads, and reduce the length of time between lifecycle stages
  • Showing competency in all areas of marketing including strategy, planning, thought leadership, nurturing and demand generation campaigns
  • Leveraging your experience working with personas, thinking from a segment-first perspective, and incorporating personalization into campaigns
  • With various channel distribution tactics and with integrated campaigns strategy
  • Applying all digital and offline channels strategy to our nurture marketing strategy
  • Extracting analytic insights to optimize nurture results via SFDC and Tableau reporting
Requirements:
  • 5-7 years of experience with marketing campaigns, marketing nurtures, or automating lead programs
  • 3+ year of experience with data and analytics
  • Familiarity with marketing communication strategies to nurture and engage leads at the top of the funnel
  • Excellent project management, and experience leading cross functional teams via expert communication
  • An independent self-starter who enjoys working in a fast-paced environment
  • A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
  • Experience with Marketo, Salesforce, Outreach, Tableau or similar required
  • Asana is a plus