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Director of Marketing

  • Location: Atlanta, 30507
  • Job Type:Permanent

Posted about 1 month ago

Our client is seeking a Senior Marketing Professional to drive buyer acquisition and engagement on our newly launched B2B marketplace. You will be responsible for working with management and cross-functional teams to develop new buyer acquisition and engagement strategies that align with corporate business objectives tied to the launch and aggressive growth goals for a new B2B Marketplace for the gift, home and apparel industries. In this role, You will oversee all brand marketing efforts and manage the day-to-day execution of the marketing activities across all channels focused on buyer acquisition and retention.

POSITION RESPONSIBILITIES
•    Leverage your strategic go-to-market expertise to shape our core marketing strategy to drive buyer acquisition and engagement 
•    Develop a comprehensive, multi-channel marketing strategy designed to acquire new and retain current buyers
•    Manage the brand’s message and promise, infusing it into all internal and external communications. Oversee copywriting and content development across digital and traditional channels 
•    Identify KPIs and establish benchmarks to measure impact of activities. Develop reporting cycles and input and output loops to learn and react with agility, working closely with analysts to regularly gain and optimize learnings
•    Develop detailed contact strategy to create targeted communications plans against key cohorts
•    Establish shared goals to drive engagement across physical and digital product offerings
•    Work closely with Product team to optimize customer feedback mechanisms and buyer acquisition and engagement funnels 
•    Identify, define and lead ongoing test-and-learn, A/B testing plans for optimization of marketing channels including email, digital media, social, advertising and others
•    Develop retargeting  strategies utilizing behavioral data captured from the B2B marketplace to drive key behavioral metrics – direct automation, workflows and buyer journey through the marketing funnel
•    Working with digital marketing team, optimize copy/content creation for email campaigns applying delivery and engagement best-practices and expertise on direction and messaging
•    Leverage in-house call center/buyer services team to support goals, working collaboratively on messaging, scripts, materials and incentive strategies to drive adoption
•    Define and provide content planning/creation framework for marketing channels and assist in coordinating CTA-driven digital content
•    Analyze weekly data and reporting metrics on outbound marketing efforts providing insight and visualization relative to KPIs, projections and comparative historical performance as well as recommendations for send success and engagement optimization


QUALIFICATIONS
•    7+ years of digital and traditional outbound marketing experience, e-commerce marketplace or multi-brand online platform experience highly preferred
•    BS/BA preferred with proven success, graduate degree a plus
•    Prior experience working with an enterprise-level eCRM or Marketing Automation platform such as HubSpot, Click Dimensions, Sitecore, Marketo, Salesforce or similar
•    Evidence of successes in identifying specific opportunities to differentiate a business, position it with targets, and execute
•    Strong business acumen, with a keen eye for driving enterprise value
•    Experience in segmenting targets to develop tailored messaging/content to meet disparate groups with varying needs
•    Highly analytical and “hands on”
•    Thrives in a dynamic and evolving environment; resourceful and creative in designing solutions and surmounting challenges
•    Is action and results-oriented; able to act in a decisive and urgent manner to enact change
•    Strong leadership and organizational skills; capable of motivating and managing projects and team members to deliver desired results
•    A proven team player and collaborative manager
•    Excellent written and verbal communication skills
•    Home furnishings, gift or apparel industry experience a plus
•    Ability to travel
•    While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to sit, stand, walk, use hands to handle or feel and reach with hands and arms.  This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

PERSONAL CHARACTERISTICS          
•    Entrepreneurial mindset, willing to be coach and player as needed, agile and results/growth-oriented
•    Energy, drive, vision, and credibility to partner with the team whose operational excellence is critical to the success of the company
•    Actively participates in creating and maintaining a work environment and culture that fosters team spirit with a focus on the achievement of collective goals
•    Demonstrated ability to influence and work closely with team at all levels within the organization
•    Sensitivity to the business practices, rules and regulations, effective business tactics, and cultural norms of the environment
•    Excellent communication and interpersonal skills in dealing with internal staff and business partners
•    Upbeat and positive attitude, commitment to winning results
•    Self-motivation and deadline-driven focus
•    Ability to maintain confidentiality and professionalism

If this sounds like you, please apply today to begin a conversation about this opportunity!

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer including disability and veteran and provides reasonable accommodations for all qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual you may request a reasonable accommodation under the American Disability Act (ADA). If you are a person with a disability needing assistance applying, or at any point in the hiring process, please email us at MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.