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Digital Marketing Analyst - Remote

  • Location: Missouri, 02895
  • Salary: 44.29
  • Job Type:Contract

Posted 9 days ago

Interested in getting into the high-in-demand healthcare field? Check out this opportunity!
 
Position: Digital Marketing Analyst
Location: Remote
Hourly Rate: $44.29/hr.
Term: 12 Months Contract

Day-to-Day Responsibilities:
  • Development and expansion of a Performance Media Center of Excellence.
  • Leads the strategic and media buying approach for the client's retailer media platform (CMX), on behalf of client's vendor-partners, across a holistic media mix.
  • Implementation and activation of paid programmatic media (display, audio, connected tv, video, native) and paid social advertising for CMX.
  • Be part of the activation team, will have a ‘hands-on-keyboard’ approach and deliver flawless execution of media.
  • Work closely with internal departments and external partners to ensure that appropriate materials are received and/or distributed correctly into the different media platforms.
  • Contribute to the ongoing development and expansion of the CMX platform, inclusive of participating in new business acquisition in a support role (as needed) and the advertising implementation, activation and optimization of ads for programmatic media and paid social.
  • Trafficking of Display, VAST/In-Stream Video, Rich Media and Audio campaigns via Campaign Manager 360 (DCM.
  • Document best practices, seek out opportunities to improve existing processes and manage media vendor relationship (such as DSPs, DMPs, verification vendors, rich media companies, media publishers, research firms, etc.)

Is it a good fit? (Requirements):
  • Communications, Marketing or similar bachelor’s degree
  • 4+ years of digital media execution/ad ops/digital industry experience
  • Experience with demand side platforms (required: The Trade Desk & DV360)
  • Experience with ad servers and mobile measurement partners required (Campaign Manager 360/DCM/DFA, GAM/DFP, and AppsFlyer)
  • Expert in Microsoft Excel, Third Party Ad Servers (DoubleClick Campaign Manager and/or Google Ads Manager) and rich media technology (eg. PointRoll, Unicast, Eyeblaster)
  • Must be able to troubleshoot any issues that arise
  • Strong project management skills required
  • Proficient Third-Party Ad Servers (e.g., DoubleClick DCM) and rich media technology (e.g., PointRoll, FlashTalking, Celtra)
  • Ability to work in fast-paced environment while demonstrating the ability to multi-task and keep multiple projects on-track