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Member Experience Analyst

  • Location: Virginia, 23112
  • Salary: 27.26
  • Job Type:Contract

Posted 13 days ago

Interested in getting into the high-in-demand healthcare field? Check out this opportunity!
 
Position: Business Analyst
Location: Remote
Hourly Rate: $27.26/hr.
Term: 12 Months Contract

Day-to-Day Responsibilities:
  • Build digital prospect and member journey both via email (Acoustic) and text.
  • Help to manage the new member experience, ensuring that each new member feels welcomed and valued, knows how to access their benefits and has a road map to get them started.
  • Manage the email marketing processes-workflows, segmentation, list management, testing, reporting and optimization
  • Manages the execution of internal and external campaigns from concept to planning, ensuring on-time completion of deliverables while demonstrating the ability to adjust plans as needed
  • Develop and execute email and text campaigns that support company initiatives
  • Helps with the development of test cases, validation and implementation plans
  • Thoroughly completes or helps to support end to end user acceptance testing
  • Identify new ways to enhance the consumer experience to foster member satisfaction and retention
  • Optimize emails and text based on the result of A/B and multivariate testing
     
Is it a good fit? (Requirements):
  • Attention to detail and excellent interpersonal skills
  • Experience building and sending emails in a mass emailing system, for example, Acoustic, MailChimp, Salsa Labs, Blue State Digital Tools, IBM Marketing Cloud (aka Acoustic), EveryAction/NGP, Salesforce Marketing Cloud or Pardot, or other platforms
  • Experience setting up digital user experience tests, e.g. email A/B tests
  • Produce high quality campaigns under tight deadlines while maintaining strict accuracy, visual clarity and meets technical standard
  • Strong written and verbal skills. Ability to present information to small and, at times, large audiences
  • Ability to simultaneous manage multiple task and deadlines- without direct supervision, and function in a dynamic, fast-paced environment
  • Ability to work both independently or as a team
  • Experience establishing and maintaining relationships with individuals at all levels of the organization
  • Analytical and data driven skills to identify key performance metrics and measure and report on member campaign insights.
  • Experience with strategizing, planning, coding, and optimizing dynamic content
     
Even better if you have:
  • Bachelor’s degree in Marketing, Public Relations, Communications, or related field
  • 2+ years of experience in email marketing, email campaign automation, and integrated marketing communications (IMC) OR equivalent combination of education and relevant experience, required
  • IBM Marketing Cloud (Acoustic) platform experience, strongly preferred
  • Experience using HTML and CSS in an email context
  • Intermediate proficiency with Microsoft Office Suite (Work, Excel, Project, PowerPoint, Visio)

Candidates will be responsible for following the client's COVID-19 protocols. Please refer to your MATRIX representative for specifics.

About Us

At MATRIX, we expertly match talented professionals with job opportunities to elevate careers. Since 1983, we have placed thousands of professionals at innovative clients across every industry ranging from small startups to Fortune 50 companies. It’s why we’re consistently in the top 25 of all U.S. IT staffing firms and why our consultants rate us well above the industry average, earning us ClearlyRated's Best of Staffing awards year after year. People come to us for a job, and stay with us because of our top-notch consultant care.

MATRIX is and Equal Employment Opportunity employer and provides reasonable accommodations for qualified individuals.  Supporting medical or religious documentation will be required where applicable. If you are a qualified individual with a disability, you may request a reasonable accommodation under the American Disability Act (ADA) by emailing MATRIX_HR@MatrixRes.com. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.