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Analytics Lead

  • Location: Plano, TX, 75024
  • Job Type:Contract

Posted about 1 month ago

Terrific 12+ months contract in Plano, TX for an Analytics Lead.
 
Job Responsibilities:
  • Support comprehensive paid media measurement strategies to enable faster data driven decisions with the media and agency teams.
  • Lead measurement of attribution from configuring KPIs to reporting out cross channel media efficacy and ROI.
  • Support media team stakeholders with campaign optimization recommendations as well as collaborate to design, deploy and measure tests to incrementally improve KPIs.
  • Develop custom performance reporting and analyses across multiple channels and tiers.
  • Deep knowledge of search, display, social channels, bidding strategies, and A/B testing.
  • Responsible for pulling web performance from Google Analytics 360.
 
Qualifications:
  • Bachelor’s Degree in Business, Marketing, Mathematics, Computer Science or Statistics, with significant quantitative course work is required.
  • Strong experience with digital analytics platforms such as Adobe Analytics or Google Analytics.
  • 3-5 years of experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve client goals.
  • Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
o Reporting/analysis of online marketing channels (Facebook, DCM, Google Ads, etc.).
o Reporting/segmentation within either Adobe Analytics or Google Analytics.
o Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy.
 
Preferred Skills:
  • Master’s degree.
  • Intermediate knowledge of Big Data Cloud platforms: Google Cloud Platform.
 
If this is a good fit, Apply now!