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Analytics Consultant

  • Location: Woonsocket , RI, 02895
  • Job Type:Contract

Posted 14 days ago

Opportunity in Highly Demanded Healthcare Field!

Position: 
Analytics Consultant
Location: Remote - within commutable distance to  Woonsocket RI 02895
Term: 8 months (05/03/2021 to 12/31/2021)

Day-to-Day Responsibilities:

  • Own the day-to-day, hands-on execution of all audience targeting related activities (strategy, planning, building, pulling, testing and insights)
  • Serve as a primary point of contact between the Analytics team and the broader CMX team in the audience targeting area
  • Lead the audience strategy meetings with suppliers and define the targeting strategy based on campaign objectives
  • Develop, analyze and interpret audience data and convert that data into actionable insights (e.g. sizing, distribution, and attributes)
  • Leverage audience insights to inform audience strategy and work closely with the Analytics resources to create custom audiences
  • Identify 1st and 3rd party audience segment definitions required for the media campaigns and create audience segments using the naming taxonomy standard established during governance
  • Work closely with IT to enhance data feed necessary for segment targeting and suppression
  • Manage audience syndications to various activation endpoints
  • Partner closely with business stakeholders in Marketing, Digital, Media, and Sales to identify opportunities and improve capabilities around audience development
  • Provide thought leadership and guidance in audience related activities
  • Support the Interpretation and presentation of closed loop results in a way that improves understanding and influences business action with a wide range of audiences

Is this a good fit? (Requirements):