Back to Blogs

Nearshore Ruling the Seas: Part 2

  • Publish Date: Posted about 3 years ago
  • Author: Tom Williamson

Nearshore Ruling the Seas: Part 2

In my last blog, I discussed this issue with humans having to be part of the software development equation and how they continually muck up the works by repeating mistakes that were solved years before by creating their own glorious software kingdoms, and by introducing complexity in order to secure their position. Someone has got to give these self-absorbed humans something else to do!

Nearshore Ruling the Seas: Part 2

Next, we dove into a software development consultancy out of Monterrey, Mexico and how they go about taming these humans. We reviewed their hipster culture, people, and how they do business in a highly competitive and increasingly difficult international market.

Moving on…

Implementing a hipster culture is awesome (Silicon Valley would be proud), but if your technology stack sucks, your processes blow, or you can’t spell bizness, no one is going to care about your culture.

Modern IT consulting firms must have highly skilled technicians using the right technologies to conquer the challenges of today’s complex business climate. Furthermore, it’s not enough to just understand technology. You must understand process and the business with which you deal in order to provide the best solution. Anything less is a paid hackathon.

With this in mind, let’s look at how this one software company out of Monterrey is tackling the issue of business, technology, and process using humans in this world of technology. Don’t be surprised if you learn something from these mad scientists from across the border. 


This begins the initial engagement with the customer. They ask a series of questions, which includes the typical stuff I won’t bore you with. Their big questions are: “Are you willing to allow us to perform a full discovery?”, “How much time can you dedicate?”, and “How much money do you have?” As with employees, not every business can be a customer. They won’t take projects where failure is an option. Their reputation is at stake. If your business doesn’t have the time, money, or fit their model, these guys will pass.


We talked earlier about how the team seems to love what they do and be on the same page (different). This stems from having solid internal methodologies for onboarding, training, and promoting their people. Employees have a clear understanding of what is required for advancement and success. No wonder people want to hang out here.

These ideals follow them into software development. Yes, they’re “Agile”, but they also understand to get better at development you must continually tweak your processes. It’s iterative. Reminded me a lot of W. Edwards Deming. He’s the genius that turned Japan into an ass-kicking, automobile-making juggernaut. He figured out how to plug-and-play humans. Awesome.

Think Tank

What do you get when you stick a bunch of highly educated doctorial types and super nerd developers in a house in the middle of Monterrey, Mexico? You get patent-pending models and processes, an environment that promotes radical thinking, innovation that happens daily, and award-winning mobile applications. These folks are the belle of the ball and the secret weapon to make humans less necessary.

This ain’t your Uncle Bob’s house (no offense to the Bobs). No one is over 35, the walls are a graffito of their successes, and on Fridays you can bring your dog, eat BBQ, and drink beer. I’d hate that. Just more than a little bit jealous. Their products and business partners are impressive and the smartest of the group are female (no offense to my hombres) and trust me, you do not want to technical two-step with these ladies. They will eat you for almuerzo.

Universidad de Monterrey

From where do all these fabulous consultants, developers, and technicians hail? A bunch are homegrown from the Universidad de Monterrey. These leaders have it figured it out. You take college graduates, give them a voice, culture, and a purpose and they will become loyal and perform beyond expectation. We had to go visit this nerd manufacturing facility.

The CEO arranged for not only a tour of the campus, but asked us to teach a Software Architecture class. At that point, my associate swung into action and showed these ‘comsci’ students how communication can greatly affect application architecture and design.


As an employee, I get Tech Thursdays and Beer Fridays. What more could a super nerd want? “You mean I get paid for learning new technologies and drinking beer?” All in, people! Let’s do this.

As a customer or partner, you have to love their systems, processes, people, and the way they conduct themselves in the international market. If they don’t know, they will tell you so. Refreshing.

Do they still have a lot to learn? Sure, and they said as much, but are they poised to compete for the long haul? No question. They’re set up nicely for the future. They can easily integrate with international business and compete side-by-side with a lot of their American counterparts. So look out all you who claim to be offshore, nearshore, farshore, notshore, and unshore. You’re going down, foreshore!